Content of free pregnancy giftboxes in the Netherlands

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When you are pregnant in the Netherlands, there are many free giftboxes that you can pick up in stores. What is inside these giftboxes in 2021, 2022 and 2023? And how do you pick them up?

As an expectant parent in the Netherlands, you’ll need to buy a lot of stuff to properly care for your baby after birth. Fortunately, many stores and companies offer free maternity giftboxes to help you with your essentials. Some of these you can pick up during your pregnancy (‘zwangerschapsboxen’), others (‘babyboxen’) follow only after the birth of your child.

Are these maternity boxes worth sharing your personal information for with many companies? You will have to make this assessment for yourself. A look at the contents of the boxes may help.

On the internet you can find many (more extensive) overviews of the things you can request for free. But because the contents of the boxes change regularly, it is interesting to know what will be in the pregnancy boxes and maternity box in the fall of 2021, spring of 2022 and fall of 2023.

Table of Contents

Content zwangerschapsboxen (pregnancy gift boxes) 2021, 2022 and 2023

Babydump giftbox 2021

Inhoud Babydump cadeaupakket 2021

The Babydump giftbox (‘Babydump cadeaupakket’) was one of the most surprising giftboxes for me because apparently its contents had just changed. What I expected after watching unboxing videos and photos online, I did not find in the box I picked up at the store in Leiderdorp. So a real surprise, very nice!

In September 2021 (location Leiderdorp) the following items were in the Babydump giftbox:

  • Newborn bodysuit from the basic collection
  • Socks
  • Dr. Brown’s pacifier
  • Cardboard rattle book
  • Kids bath glove

All useful items that I can put to good use!

Babydump giftbox 2023

Inhoud babydump cadeaupakket 2023

During my second pregnancy, I once again visited Babydump to do some shopping and collect the gift package.

The contents of the gift package (location Capelle a/d IJssel) were slightly different than two years ago:

  • Jep! Agenturen Baby Book Soft Green
  • Newborn bodysuit from the basic collection
  • Pacifier
  • Socks
  • Velvet clothing hanger
  • Set of two sippy cups

How do you request the Babydump giftbox?

You can request the giftbox on the website of Babydump. This is possible from the start of your pregnancy. With the barcode in the email you can pick up the giftbox within three months in one of the Babydump stores.

Babypark gift bag 2023

Inhoud Babypark cadeautas 2023

Babypark has put together such a beautiful gift bag. The calm tones and lovely assortment of products make this my new favorite.

For those who are in the process of exploring options for a nursery or toddler/children’s room, I can recommend the Gouda location. In this Babypark store, you’ll find many sample rooms. This was interesting for me because I wanted to know which bed height would be suitable for my one-and-a-half-year-old son, who is currently sleeping on the future baby’s floor bed.

In September 2023 (location Gouda), the Babypark gift bag contained the following:

  • Baby Park bodysuit size 62
  • Soft moon-shaped cloth
  • Bamboo/cotton burp cloth
  • We-too glass bottle
  • Bibs pacifier
  • 50 euros off on baby room purchases (with a minimum spend of 750 euros)

Nice!

How do you request the Babypark gift bag?

You can request the gift bag on the website of Babypark. This is possible from the start of your pregnancy. With the barcode in the email you can pick up the gift bag in one of the Babypark stores.

Prénatal giftbox 'de blije doos'

Inhoud Prénatal de blije doos 2021

The giftbox of the Prénatal is one of the best known pregnancy boxes. 

In October 2021 (location Barendrecht) the following was in the pregnancy box:

  • Pack of Pampers Premium Protection size 1
  • Socks
  • Miffy rattle
  • Philips Avent bottle
  • Sample of Always
  • Dettol hand gel
  • Inoli bath oil sample
  • Bavaria 0,0%
  • Brochures and discount coupons
  • 4 times a year the Dutch magazine WIJ until your child is one year old.
  • A hat with the name of your baby after birth

I was very happy with the first four products!

How do you request 'de blije doos'?

You can request the free giftbox on the Prénatal website. Although you can apply for the pregnancy box from the beginning of your pregnancy, you won’t receive an invitation to pick up the box at a Prénatal store until 13 weeks of pregnancy.

If you share your baby’s details within six weeks of the birth, you will also receive a free baby hat. Please note that it takes almost two weeks to receive it and by that time most babies no longer wear hats.

Kruidvat Baby Welkom bag

Inhoud Kruidvat Baby Welkom tas

While the contents of the Baby Welkom bag from Kruidvat were no surprise – on the site they very clearly state what to expect – it was a bag I was eager to pick up because of its useful contents. And in the store, of course, I did some shopping while I was there; exactly the reason why all these stores offer these kinds of packages.

In September 2021 the following was in the Kruidvat Baby Welkom bag:

  • 1 pack of Kruidvat diapers
  • Kruidvat Baby 2 in 1 Washing Gel, 300 ml
  • Kruidvat Lotion Wipes 80 pieces
  • 5 free photo prints
  • The bag itself

How do you request the Kruidvat Baby Welkom bag?

If you are (or become) a member of the Kruidvat Baby Voordeelclub, you can request the bag on the Kruidvat website. Online it says you can only pick up the bag from 18 weeks of pregnancy, but I received my invitation at 12 weeks. 

Etos baby welcome giftbox (discontinued)

Inhoud Etos baby welkomstpakket 2021

As with the Kruidvat bag, the contents of the Etos baby welcome giftbox don’t hold any surprises. The contents are simple and very useful (especially the diapers!).

In September 2021 the following was in the Etos baby welcome giftbox:

  • Etos lotion baby wipes
  • Pack of Etos diapers size 2
  • Etos washing gel 2-in-1
  • Woezel and Pip bag

How do you request the Etos baby welcome giftbox?

Etos is no longer offering their baby welcome giftbox.

Register for the Etos baby program on the Etos website and you will automatically receive an invitation to pick up the ‘Etos baby welkomstpakket’ in an Etos store. This is possible from the beginning of your pregnancy.

Ouders van Nu Zwangerbox and Babybox

Inhoud Ouders van Nu Zwangerbox 2021

The Ouders van Nu Zwangerbox and Babybox are probably the most well-known pregnancy giftboxes. One you get during your pregnancy and the other about a month after the birth of your baby. Consider your request for these boxes carefully: if you fill in your phone number, you may get a lot of calls.

In October 2021 the following items were included in the Ouders van Nu Zwangerbox:

  • Hydrophilic cloth
  • AH Baby lotion wipes
  • Difrax pacifier
  • Small Naïf Body Lotion
  • 10 WaterWipes
  • 1 Pamper Premium Protection
  • Baby visitors book
  • Dutch magazines, folders and coupons

This Zwangerbox made me happy with the hydrophilic cloth (the first one is always nice) and the baby wipes. Now I can test and compare the wipes from Waterwipes, the AH, Kruidvat and Etos.

Ouders van Nu Babybox

In June 2022 (location Vlaardingen) the following was in the Ouders van Nu Babybox:

  • Magazine and folders
  • Inoli bath oil sample
  • Elmex toddler toothpaste
  • AH Bio vegetable meal 4+ months
  • Organix squeeze fruit 6+ months
  • Small sudocreme
  • 1 Pamper
  • Voucher for free AH baby foam

In terms of contents, the size of the box could have been 3 times smaller….

How do you request the Ouders van Nu Zwangerbox?

You can request the Zwangerbox and Babybox on the Ouders van Nu website. When requesting, you choose a pick-up date 14 days in the future and select the Albert Heijn store where you want to pick up the giftbox. From the indicated date you can pick up the box by showing the barcode in your mail.

For the Babybox, you can follow the same link within six months of your baby’s birth, but this time you enter that your baby has been born. Contrary to what the website says, I was not contacted. 

Boon's Markt Baby Box

Boon's Markt Baby Box

Boon’s Market introduces you to products from Bonbébé. So after testing the four diapers included in the baby box, I used the discount coupon to purchase two full packs of diapers.

In April 2022 (location Vlaardingen), the following items were included in the Boon’s Markt Baby Box:

  • Bonbébé baby wipes
  • 4 Bonbébé diapers
  • Bonbébé showergel
  • Bib with name
  • Fruit snacks 4+ months
  • Discount voucher 50% on 2 packs of Bonbébé newborn or mini diapers
  • Discount voucher 1+1 free on fruit snacks

How do you request the Boon's Markt Baby Box?

Turn in your baby’s birth announcement card within four weeks of your child’s birth to the information desk or Primera at the Boon’s Markt in your area. You will then be called one week later to pick up your Boon’s Markt Baby Box.

Hoogvliet Welkom op de Wereld

Hoogvliet Welkom op de Wereld baby box

Hoogvliet also lets you get acquainted with Bonbébé products. When you turn in your coupons, you get many baby products for free. Although it is of course more fun to unwrap a box full of surprises, I also like the idea that you only pick up what you actually plan to use. For example, so far I’ve only picked up the newborn diapers. The diapers maxi and the food I won’t pick up for several months. 

In May 2022 (location Vlaardingen) the following was in the Hoogvliet Welkom op de Wereld package:

A spoon and vouchers for free products worth 30 euros:

  • Bonbébé newborn diapers
  • Bonbébé baby wipes
  • Bonbebé teethers
  • Bonbebé washing gel
  • Bonbébé organic fruit 4+ months
  • Bonbébé organic fruit purée
  • Bonbébé organic breakfast porridge
  • Bonbébé organic meal 6+ months
  • Bonbébé organic meal 8+ months
  • Bonbébé diapers maxi

How do you request the Hoogvliet Welkom op de Wereld coupons?

If you are pregnant or have recently given birth, you can request the Welkom op de Wereld package from Hoogvliet using this form. You will receive a pick-up notice in your mail.

CZ maternity box

Baby CZ maternity box

Weeks before your due date you must have a maternity package available at your home in case you (have to) give birth at home. If you have supplementary health insurance in the Netherlands, you often receive this package free of charge around the 7th month of your pregnancy. The content and application process differs per health insurance company. Make sure you apply before the 4th month of your pregnancy to make sure you receive the package on time.

In case you don’t have supplementary health insurance, you will have to purchase a maternity package yourself or buy the items separately. You could use the contents of the CZ maternity package as inspiration.

In January 2022 the following items were included in the CZ maternity package:

  • 1 maternity mattress 70×180
  • 2x mattress protector 90×180
  • 8x underlay 60×60
  • 32x maternity bandages
  • 2 stretch pants
  • Cordring
  • 50 grams of zigzag cotton wool
  • 32x hydrophilic gauze dressing 5 x 8,5 cm
  • 5x hydrophilic gauze dressing 10 x 10 cm
  • Bottle of alcohol 70%
  • Hand gel
  • Bath cape
  • Snuggle

Other free gifts

Moeders voor Moeders wrapcloth

Moeders voor Moeders wikkeldoek

When you sign up for Moeders voor Moeders, you will receive a wonderfully soft wrap at the start. With the urine that you collect from week six to week sixteen of your pregnancy, medicines for fertility treatments are made. With this you can help many people with a desire to have children!

Hero Baby Welkomstbox

Hero Welkomstbox

You can get the Hero Welkomstbox for free if you sign up for Hero Baby and collect 25 points. With the registration itself, a subscription to the newsletter and filling in your due date you can collect enough points.

In the Hero Welkomstbox, you will find a green napkin.

Nutricia cuddly toy

Sign up for Nutricia’s newsletter to receive a cuddly toy within 4 weeks.

8 weeks after signing up I still haven’t received anything, so I have no idea if the cuddly toy is ever going to arrive. The newsletters do come in steadily on a weekly basis.

Zeeman bodysuit

Baby Zeeman bodysuit

If your child is born before December 31, 2022, you can request a free bodysuit from zeeman

Lemniscaat picture book

Lemniscaat baby picture book

Bookstores have a free welcome gift ready especially for all brand new parents and their newborn. This is a (Dutch) picture book with sing-along-songs: Rijen, rijen, rijen in een wagentje with illustrations by Marijke ten Cate. Within three months of birth, show your baby’s birth card or certificate at a participating bookstore and receive the picture book as a gift.

BoekStart books

Boekstart books

You get a voucher from the Consultatiebureau that you can exchange for a suitcase with books when you register your son or daughter at the library. Not every Consultatiebureau (CJG) or library offers this.

In June 2022 the following two (Dutch) books were in the BoekStart suitcase:

  • Baby’s allereerste kijkboekje
  • Kijk eens wat ik kan!

Which free pregnancy giftbox are you most excited about? 

Free pregnancy giftboxes in the Netherlands

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